"My first project management role was as part of the continuous improvement team at a call center. In addition, we started implementing the same A/B process for other clients and it really helped the company establish authority in the web development space." In the end, we were able to persuade the client to change the graphics. I proposed to run an A/B test with visuals that my creative director and I thought would be simpler, but still well-aligned with the client's brand. Long story short, I proved that customers were confused by the visuals. So, in the first couple of months of the site being live, I plugged in a website heat-mapping tool that would monitor at which parts of the web pages customers dropped off. We reached a compromise for go-live, but the final product still bothered me. I did a quick research about how their choices would negatively impact customer engagement and presented the facts to them. For example, they picked graphics that could confuse customers. The client had a very specific taste in aesthetics which did not translate well for the business. Once the site was up, we continued to manage the back-end. "During my time as a project manager at XYZ, I managed the development of the client's e-commerce website. To be certain, we ran an A/B test on both options and proved that the new message was more effective in converting visitors." In the end, the client relented and admitted that pushing their old messaging was really more of a sentimental thing. The results were astoundingly in favor of our content strategist's message. Then, they would rate both on different qualities, including their likeliness to purchase. The goal was to present the target audience with both messaging options. The content strategist thought the messaging was outdated, and that it did not give the audience an accurate or engaging impression about the brand. The client was married to the messaging that they'd had since the business started. We were at a standstill because of creative differences between the client and our content strategist on the brand messaging. Ultimately, the goal was to increase the rate of converting site visitors into buyers. "Once, I managed the revamp of a client's website.
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