Pure Sugar-encapsulated in millennial pink packaging-triggers one’s sweet tooth upon a whiff of wild strawberries, pink grapefruit, plum blossoms, pink pepper, jasmine sambac, and praline.Įau de Juice, which features former Pretty Little Liars actress Ashley Benson as its ambassador, is a refreshing take on today’s fragrance industry. Love, Unfiltered-manufactured in snowy-white-sparks romance nostalgia with the addition of red berries, mandarin, wild freesia, star jasmine petals, blonde woods, and amber. 100% Chilled-contained in baby-blue box-allows for one to ease into the aroma of red berries, bergamot, orange blossom, coconut water, cashmere woods, musk, and sandalwood. Extra Concentrated-served in a metallic gold carton-is for those who care to indulge in the “extra,” complete with apple, champagne accord, praline, what patchouli, and gold amber. The four fragrances-curated by perfumers at Firmenich, the world’s largest privately-owned fragrance corporation-match the many moods the Cosmo woman may experience on the daily. ![]() The carton is produced in a range of hues, from cotton-candy-esque pink to pure white, that correspond with each scent. The appearance of the perfume bottle-what Cosmo’s Editor-in-Chief described in a press statement as “cheeky, witty, and fun”-has changed the game in a highly-competitive fragrance market due to its out-of-the-box, highly-Instagrammable design. ![]() The new perfume, “Eau de Juice,” has four different scents-“Extra Concentrated,” “100% Chilled,” “Love, Unfiltered,” and “Pure Sugar”-as well as admiringly campy juice-box-inspired packaging. Cosmopolitan, a fashion and lifestyle magazine, recently released its first perfume with Luxe Brands, known for producing both Justin Bieber and Ariana Grande's fragrance lines in the past.
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